Campaign Design
Designing a campaign that provides stories of hope and inspiration while encouraging people to help communities affected by COVID-19.
How might we organize an initiative that brings collective response towards communities in need?
Project Puhon, a website that houses stories and opportunities to encourage people to support communities affected by COVID-19.
On the first week of the Enhanced Community Quarantine (ECQ) in the Philippines, Limitless Lab worked with Ben&Ben, Team Energy Foundation, YSEALI Philippines, and other partners for Puhon!, an initiative that brings people together to combat COVID-19 in the Philippines by providing a timely and coordinated response to affected communities, and by building a network of courage and inspiration through stories and music.
The project involved an Online Fundraising Concert by Ben&Ben. The project raised PHP 4.3 million for the personal protective equipment (PPEs) and testing kits for frontlines, and food packages for communities in need.
On March 27, more than 160,000 people watched live the Puhon! Online Fundraising Concert by Ben&Ben, helping the project raise more than PHP 4.2 million.
Limitless Lab helped in the project design of Puhon!, focusing not only on donations, but also on the hope that music and stories can bring bring. We also helped design the branding and user experience for the Puhon! website.
The website (www.puhon.ph) became the home of the project and now houses stories of hope in the time of COVID-19, as well as messages of support by different artists.
On March 27, more than 160,000 people watched live the Puhon! Online Fundraising Concert by Ben&Ben, helping the project raise more than PHP 4.2 million.
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