OUR PROJECTS

Communicating with Stakeholders Workshop

A marketing workshop that focused on mapping out the current customer journey to easily identify gaps and opportunities.

CLIENT
Department of Agriculture
PARTNERS
DESIGN
TYPE
Training Design
SGDs
THE CHALLENGE
THE RESULT
A workshop that identified communication gaps and opportunities in PRDP, the farm-to-market road initiative.
How might we identify the gaps and opportunities of PRDP?
STORY

The Philippine Rural Development Project (PRDP) of the Department of Agriculture is a farm-to-market road initiative with the World Bank. The project also recently evolved into other areas as well, including livelihood and stakeholder engagement.

The Department of Agriculture initially approached us to run a workshop on marketing and communication for their team and key partners.

BRIEF

The Philippine Rural Development Project (PRDP) of the Department of Agriculture is a farm-to-market road initiative with the World Bank. The project also recently evolved into other areas as well, including livelihood and stakeholder engagement.

The Department of Agriculture initially approached us to run a workshop on marketing and communication for their team and key partners.

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APPROACH & IMPACT

Instead of focusing on marketing alone, we helped the group map the whole journey of its stakeholder farmers to identify the communication gaps during their entire engagement with the project.

After identifying the gaps and low points in the PRDP stakeholder journey, the participants ideated and created potential innovative solutions to make the project experience of farmers more engaging and delightful.

IMPACT

Instead of focusing on marketing alone, we helped the group map the whole journey of its stakeholder farmers to identify the communication gaps during their entire engagement with the project.

After identifying the gaps and low points in the PRDP stakeholder journey, the participants ideated and created potential innovative solutions to make the project experience of farmers more engaging and delightful.

OUR CLIENTS

See the impact we've made

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