Innovation by design

We are a community of designers and design thinkers
human-centered innovation.
We are Limitless Lab
Limitless Lab, formerly B612 Design, is a design thinking and social innovation agency that helps people to see possibilities, innovate, and challenge the status quo using design.
From brand innovation to designing new products, services, and campaigns, we help progressive organizations amplify their impact.

MEET THE TEAM
We’re both evangelists and practitioners of design thinking
Our team is composed of brilliant individuals who excel in their own skills and practices but are united in one common goal – to advocate and practice human-centered design in solving the world’s most wicked (seemingly impossible) problems.

Joie Cruz
Chief Visionary Officer and All Around Action Woman

Nicu Villanueva
Chief Pathfinder
nicu.villanueva@limitlesslab.org

Jan Jansalin
Chief Tech Alchemist
jan.jansalin@limitlesslab.org

Katrina Ang
Visual Communications Designer

Mark Jacinto
Program Designer

Keb Cuevas
Program and Campaigns Designer

The future
we want to create
We have a clear and detailed picture of the future that we want to design. Our Vivid Vision guides us in everything we do, every project we work on, and every initiative we launch.
Want to know if you can be part of our achieving our vision? Take a look and let us know your thoughts!
Our company culture
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat
Be part of our
community
Receive updates on our free resources,
workshops, and volunteer opportunities