who we are

We are a Global Social Innovation Company

Since 2018, Limitless Lab has helped hundreds of various organization and individuals on solving complex challenges using design thinking. We co-design impactful solutions while putting our customers and clients at the center of our process.

Our Limitless Mission

Imagine wanting to empower the youth in your community or creating a solution that will help eliminate plastic straws. Imagine wanting to create a better world. That's precisely our mission in Limitless Lab.

We're constantly asking ourselves, "How can we create solutions, products, and services that put people and society first?" It's a big question, but we know we can make this possible together with our clients and our customers.


people trained on design thinking and innovation


innovation projects and initiatives


clients and partners


See the three ways we create a better world


We co-create compelling brand stories and engaging experiences that will drive your business to greater heights.

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We empower the next generation of design thinkers and changemakers with our tailor-fit courses and workshops.

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We develop innovative technologies that will help you create a deeper and long-lasting impact in your community.

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Meet the team behind
the innovations

The best innovation starts with the best people. Here in Limitless Lab, we make sure that you only work with agile, impact-driven, and empathetic individuals.

Joie founded Limitless Lab in 2017, with the goal of helping progressive teams and individuals turn their ideas into reality and create more social impact. Her lifelong mission is to help people realize their creative potential and their "limitless" within.

Joie Cruz
CEO, Founder

Nicu adds the flavor of quality and process-oriented approaches in producing impactful innovation. He partners with orgs and communities mapping out the 'what', figuring out the 'why' and finding out the 'how'.

Nicu Villanueva
Chief Pathfinder, Co-founder

With the belief that tech is a tool for complex problems, Jan delves into the intersection of computer networking, cybersecurity and DRR while ensuring individual digital and human rights are protected.

Jan Jansalin
Chief Digital Alchemist, Co-founder

Kaile is our resident community growth expert. Through the power of collaboration, she thrives on building and growing communities where people can learn, engage and co-create solutions.

Kaile Aquino
Project Manager

Besides handling a bulk of the content for Limitless Lab and its clients, Claire is a passionate volunteer that hopes to create a better Philippines for the younger generation.

Claire Linatoc
Content Specialist, Lead for Content

Matt wants to help communities create sustainable solutions to age-long problems through organic people movements that transform the way we live.

Matt Matias
Training Specialist, Lead for Training

As a multidisciplinary designer, Sarah is a versatile individual who is constantly in pursuit of purposeful and impactful design in hopes to bring social good.

Sarah Cheung
Design Specialist

Michelle is our rockstar HR and Admin lead. She's eager to achieve our social development goals and believes you must continuously learn to make this happen.

Michelle Garceron
HR & Admin Specialist

With her penchant for project development, Ange enjoys breaking barriers with the youth, women, indigenous peoples, and local communities by co-creating knowledge for national innovation.

Ange Encomienda
Business Development Specialist

As both a journalism major and a community volunteer, Mar's work is anchored in advocacy and solutions writing as she pursues her dream of creating a world where everyone is capable and empowered to become changemakers who respect equality and human rights.

Marian Abio
Content Associate

As an advocate of people empowerment, Belle aims to partake in building nationalist and mass-oriented innovations collectively led by communities of different basic sectors in society for genuine social change.

Belle Ongrea
Training Associate

Ready to create a better future?

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